Know more. Grow more.
Do you have the right insight to make that big decision? We can help you get it.
Snags or broken lines?
When it’s time to dive beneath the surface:
You’re launching (or optimizing) and you need to nail your niche.
Your competitors are making moves, whilst you’re following.
AI has been a good starting point and now you need to go deeper
We’ve got you.
Deeper customer insights drive better decisions and business growth – Ange can help you reel in a big one.
Hook, Line
& Sinker
Whether it’s complex challenges across several target markets or a single focus deep dive, we can help.
For busy founders, managers, innovation leads or marketing experts looking for validated market insight, not assumptions or generalisations. Driving growth is simplest and most effective when it’s grounded in a strong foundation of customer understanding. When you’re informed about who you’re selling to, why they buy you and how, all the decisions and direction become clearer. We’ll help you build powerful knowledge of your customer, purpose and strategy so your business can grow.
DIY Snappy
Insights Toolkit
Need to nail your market profile on a tight budget?
For early stage startups, solopreneurs, hobby-turned-income businesses and boot-strappers. We know that when you’re starting out you’re not always able to outsource, but we believe every business deserves to be built on great market insight. So we’ve created this ‘DIY Customer Insight’ kit to support you. All the tools, templates and support you need to hook your target customer and power your early stage growth.
“The personas went even further than demographics, roles and jobs-to-be-done, by creating personalities that have informed and driven our product roadmap, comms and confidence in our competitive advantage. We’ve gotten a tonne of value out of this knowledge and wouldn’t hesitate to recommend Ange and Little Fish.”
Simon Elliot - CEO 1Breadcrumb
“Ange’s work grounds our marketing and comms in strong strategic foundations, and gives our clients real inroads into building rapport with their customers.”
Jeremy Walsh. Managing Director - The Incubator Integrated Marketing Agency
“Having Little Fish do deep-dive, independent interviews significantly informed the new product and delivery, as well as how to position and launch it.”
John Kapiniaris. CEO Kirk Group
Need more tailored help?
For larger companies or specific projects, we can design something just for you. Get in touch to talk about the help you need.
A bit about Ange
From a background of advertising, brand strategy and communications, and psychology, Ange has more than two decades’ experience in market research, strategy and communications.
From conceiving and conducting depth interviews, workshops, and discussion / focus groups, she knows how to design and have conversations with people (including on sensitive topics) that get to the core of what they feel, think and do, and find out what you don’t already know.
Exploring or building a new market? She can help you find the right people to talk to. Developing creative ideas? She can help find the insight that speeds it along.
She’s a member of The Research Society and works in accordance with industry regulations and best practice (there’s some technical stuff you have to do legally / properly!)
As a Customer Insight Specialist, Ange combines her extensive experience in psychology, advertising and market research to help businesses of any size to ground what they do in great customer insight.
She has seen first hand how rich, well-informed customer knowledge, derived from rich data and conversations can be rocket fuel for growth.
She's also witnessed how uncertainty and lack of shared conviction around who businesses are selling to and why can keep decisions and potential solutions going around in circles. She knows the importance of key findings, well communicated.
She has a BScPsych (Hons) and is a qualified and experienced qualitative market researcher and a member of The Research Society, working in accordance with industry regulations and best practice (there’s some technical stuff you have to do legally / properly!)
Connect with Ange on LinkedIn
You’re in good hands
"We started with our internal ‘best guesses' about how our customers ‘bought’ us, the problems they needed to solve, and where our new product could fit. With Little Fish’s involvement we were able to discover new and more nuanced instances of use, choice, and buying behaviour. Having Little Fish significantly informed the product and delivery, as well as how to position and launch it. We attribute much of Visual Lab’s success to starting with the solid foundational knowledge of our buyers, users and conviction about where we could add value.
The work that Little Fish was tasked with along with the ongoing support, helped our business remain focused in an ever-changing environment that proved invaluable to growing our business and exceeding initial objectives / targets. "
— John Kapiniaris. CEO Kirk Group
"Landing our key customer personas was pivotal in growing our business from start-up to the now well-established construction tech success over the last couple of years. Defining the ideal customer profile is crucial, especially given the resource constraints typical in a start-up. Little Fish drew on our existing knowledge and structured workshop sessions to bring the customers to life.
— Simon Elliot. CEO 1Breadcrumb
Ready to make waves?
When you know exactly who you’re selling to and why and you’re ready to build your business even bigger, Jim Cassidy can help you achieve your long term goals. An experienced and proven advisor to senior executives and founders, his frank and fearless approach gets quickly to the challenges and solutions.
Drop us a line!
We'd love to help you know more and grow more.
We are based in Melbourne, Australia and are more than happy to talk to you wherever you are in the world.
Angela Doyle (+61) 0418 499 184
Jim Cassidy (+61) 0418 458 668