DIY Snappy Insights Toolkit
Every business deserves to start and grow from the best possible foundation.
It’s standard advice for every new business to start with their target market, but there can be a big difference between using AI or working with a general description of the category buyer vs. creating a rich, deep and actionable customer understanding. A powerful and informed insight resource will become part of your unique company identity and vision and positively impact every business decision you make.
If you want to learn what makes truly great customer personas, and how to have meaningful and insightful conversations that reveal the real reasons people are buying in this category and use those to help them buy you, this DIY Toolkit is for you!
You’ll get all the step-by-step actions, resources, templates and support you need to quickly build the individual knowledge and customer profiles to inform your business decisions. You’ll also stay on the right side of Australia’s privacy and market research laws (which aren’t always that obvious!). Start and grow your business with the foundational customer profiles it deserves.
How it works
Who?
For solopreneurs, hobby-turned-income businesses, early stage startups, or boot-strappers who want to start and grow things right from the get-go.
How?
Access the essential tools and instructions to build your own customer insight resources. All the information, knowledge, templates to source and create your own customer insight, with support where you need it.
What?
Customer insight ‘how-to’ toolkit
Guide for implementing findings in the business
Customer profile & journey templates
Brand strategy and positioning template
Guidance and support to implement.
How much?
$595 (excluding GST. Ts&Cs apply)
What You Get
Complete ‘How-To’ Guide
All the steps, checklists and resources you need to conduct your own customer research and interpret the findings. Plus how to embed the findings in your decisions and business direction.
Templates
The head start to delivering your individual actionable resources. 1-pager customer profile, customer journey, brand strategy
Support With Implementing
Help with getting started, reviewing your individual approaches and pulling it all together is included, as well as questions answered as you go!
“Landing our key customer personas was pivotal in growing our business from start-up to the now well-established tech construction business over the last couple of years.”
— Simon Elliott. CEO - 1Breadcrumb.
Fish where the fish are
Deep customer insight is powerful. Starting or growing your business with an informed customer profile helps you avoid snags and wasting valuable time and resources. Investing in doing the basics well gives you a strong foundation for future growth.
You can access this customer insight knowledge and resources via the downloadable kit . It has a complete set of customer insight resources including:
A step-by-step guide on how to create your own unique and market-informed customer personas, journey maps and brand strategy.
Specific information on having customer conversations, including where to find people, how to know what to ask, how to approach and set it up, what you need to know about privacy and conducting research (very important!), how to interview, practicalities for recording, transcribing, analysing and identifying the insight gold!
Guide to actioning customer insight in your business. True customer insight will determine who you target, how you design your product or service, where and how you market to them as well as defining how you position your brand in the face of your competition. With the power to impact so many areas of your business and a key part of accessing effective growth, every business should know how to leverage their customer knowledge.
Templates for creating your unique customer persona, journey and brand strategy
Also included are 3 x 1 hour sessions with Ange to get you started, review the tools you’re creating and help you pull it all together.
Time
Start now!
Investment
$595.00
Excludes GST. Ts&Cs apply
“Beyond her professional expertise, Ange is simply a great person to work with. She’s generous with her time and knowledge, making every collaboration not just efficient but enjoyable.”
— Jeremy Walsh. Managing Director - The Incubator Integrated Marketing Agency.
Terms & Conditions
The ‘DIY Snappy Insights Toolkit’ Customer Insight offer includes: Downloadable ‘How-To’ Guide for Customer Insight; ‘How-To’ Guide for Customer Conversations; ‘What Next’ guide to action customer knowledge for your business; templates for creating customer insight resources; 3 x 1 hour sessions with Ange by phone / video call.