Customer Insight that drives growth.
Whether you’re expanding into new products or markets or creating new branding or communications campaigns, a market-validated customer view gives you the direction and conviction to grow your business.
How we work
Who?
We partner with busy founders of start-ups large and small, insight managers, innovation leads and marketing experts looking for market-validated customer insight, concept and product feedback, journey maps and jobs-to-be-done. We custom-design projects for businesses looking to grow and who want to focus their resources and investment where it will have the biggest impact.
How?
We start with what you already know and define the questions you want to answer, then we explore and validate. That might mean documenting internal expertise, or immersing in deep dive conversations with stakeholders or key customers. And grounding the work in market knowledge means we’re not helping you ‘guess’, we’re making sure you know.
What?
Understanding the market informs your business decisions, and gives you added confidence you’re heading in the right direction. Grounding whatever you do next in genuine customer insight will power your growth.
“We attribute much of Visual Lab’s success to starting with the solid foundational knowledge of our buyers and users, and conviction about where we could add value.”
— John Kapiniaris. CEO Kirk Group.
Great research is a business growth engine.
Insightful questions. Simple answers.
What You Get
Deep Conversations
Research should help answer questions you don’t already know the answers to. We’ll work with you to identify your exact project cohort, customer, or future target markets, to make sure that every discussion, backgrounding, sector and competitor exploration builds insight and understanding.
Problem-solving focus
We leverage the deep knowledge that already resides in your business, starting there to provide an informed structure to the conversations and subsequent analysis. We’ll inform and guide the decisions you’re making to give you clear direction.
Outputs that work
We’ll get straight to the point. Whether it’s a one-pager customer profile for team alignment, detailed journey map / JBTD to build customer success, or a multi-stage recommendations to drive high-level change, we’ll give you the tools your business needs.